I may sell this on eBay, hopefully to a Tag junkie- any takers? Reply I am seemingly stuck with this junk, I have never spent so much time fiddling around with a damn watch, life is too short for such struggles. The dealer thus far refused to refund my money. I otherwise love my Rolex GMT for regular wear. I am back using my three-year-old $200 Garmin for golf, which is simply awesome, as opposed to the Tag that costs 18x more. After a brief struggle, he sent it off for repair. Now the watch has stopped working again, I took it back to the dealer who fiddled with it again whilst I stood around with my phone. It then worked for three weeks during which I found that a) the battery life with the GPS is less than 6 hours, b)difficult to read the screen in sunlight, which is when I play golf, c) the GPS disconnects if you receive a call, restarting it is fiddly, not ideal on a golf course, d) Unlike my Garmin which has 1,000s of golf courses preloaded, you have to individually download the course onto the watch from your phone/Wifi,e) unlike Apple or Garmin this watch is not intuitive and has no instruction manual. He then eventually swapped it for a new watch. It didn’t work out of the box, had no instructions, so after much fiddling, I took it back to the dealer, who then proceeded to waste a couple of hours trying to make it work, I had to stand around as he needed access to my iPhone. First-up I noticed that the watch is made in China, so much for the “Avant-Garde Swiss” brag line that Tag uses. ![]() Two months back I was gifted a brand new Tag Golf watch, which was bought from the factory-owned shop at full list price. LVMH purchased the TAG Heuer subsidiary in 1999. TAG Group combined the TAG and Heuer brands to create the TAG Heuer company we know today. TAG is an abbreviation for Techniques d’Avant Garde. In 1985, Heuer was acquired by TAG Group (Holdings) S.A. The affinity with precision timekeeping in sports, and with automobile racing in particular, continues to this day. Other more famous developments receive individual attention below. In 1933, the brand launched the Autavia, the first dashboard stopwatch for race cars. During the 1920s, Heuer watches were used at the Antwerp, Paris and Amsterdam Olympics. That, coupled with a series of technical innovations dating to the 1880s, led the company to become a specialist in the field of timing sporting events. The company soon built a reputation for quality workmanship and precision timekeeping. His first watchmaking workshop was located in St-Imier, in the Swiss Jura region. Heuer Watch Company was founded in 1860 by Edouard Heuer. Right, the Autavia dashboard stopwatch for race cars. The Link Lady is incredibly successful all over the world.Left, founder Edouard Heuer. The unique integrated double S-shaped links fit your wrist to perfection and exude sporty elegance. The design of the TAG Heuer Link started, contrary to most watch designs, with its bracelet. An avant-garde collection designed to bring out your adventurous side. Today it is an extremely reliable wristwatch that is COSC chronometer-certified. The TAG Heuer Autavia takes its design from its historic start in car and airplane cockpits. The TAG Heuer Monaco became world-famous when it appeared on the wrist of Steve McQueen in the film “Le Mans.” TAG Heuer Monaco TAG Heuer Autavia At the same time, contemporary and vintage it is a favorite choice for both racing enthusiasts and collectors. ![]() The TAG Heuer Monaco collection features a unique and identifiable square-case, iconic of the Tag Heuer’s avant-garde heritage. TAG Heuer Aquaracer Emerald Green TAG Heuer Monaco The Aquaracer is a chic sporty watch for active men and women in the sea or on land. The Aquaracer story began in 2004 with the launch of a new model called the 2000 Aquaracer with a colorful aluminum bezel and a water resistance of 200 meters. The TAG Heuer Aquaracer is the brand’s water sport and diving watch range and is recognizable by its 12-facet unidirectional bezel. The TAG Heuer F1 watch is the first analog series to be equipped with a Quartz-only movement. The collection was introduced in 1983 and is popular for its dynamic motorsports look. The TAG Heuer Formula 1 is a motor-racing inspired collection for men and women who desire to race through life at full speed. TAG Heuer Carrera collection is a perfect watch for any sporty man. Their parallel and lengthened lugs radiate a solid feel and fit perfectly on your wrist. TAG Heuer Carrera comes as a standard-bearer of the company’s spirit and an elegant watch that shows your drive. This collection consists of iconic sports watches designed for professional drivers and sports car enthusiasts.
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